While skipping through channels in our Chicago hotel room last weekend, we came across a NutriSystem commercial. NutriSystem is some kind of weight-loss gimmick for people who don’t think a healthy diet and regular exercise will work for them. Anyway, the commercial ends with a success-story-testimonial of a woman who says “now my husband calls me his trophy wife.”
I think it is time we women sit up and take notice of marketing and speak up when it is offensive. “Trophy Wife” is not a compliment…just take a look at the following definitions:
An attractive, young wife married to a usually older, affluent man.
Trophy wife is a highly pejorative term, usually applied to a physically attractive younger woman married to a man who has observed a high level of success, be it physical, financial, or otherwise. Usually, the Trophy Wife is not the first wife of the man who has a high level of success and has little to do with the achievement of that success. The term is often used to imply that the man’s intent is to exhibit his wealth and success, the social phenomenon known as conspicuous consumption. The term “gold digger” is used to describe a woman who intentionally seeks this arrangement.
The marriage of former Playboy playmate Anna Nicole Smith to oil magnate J. Howard Marshall is an extreme example as at the time of their marriage, he was 89 years old and she was 26.
a wife who is an attractive young woman; seldom the first wife of an affluent older man; “his trophy wife was an asset to his business”
Ugh. What a horrible way to be identified. I do not want my husband to be proud of me for how I look, I want him to be proud of me for who I am and the positive things I contribute to this world. Hello? What woman wouldn’t want that from a man?
I just did a little Google research on NutriSystem and sure enough, their marketing CEO is a man by the name Tom Connerty. Hey NutriSystem – it’s time to hire a woman to head up your marketing department! Perhaps then your marketing focus would be on the healthy benefits of losing weight and staying healthy rather than how the woman looks to the men in her life. /:)