Lately I’ve had to make some difficult choices. They boil down to choosing between the lesser of two evils which is never fun. It’s too soon to see the results of my decisions, but it brought back a reminder of a tough choice I made that turned out to be one of the best things I ever did.
Back in the day – 2005 to be exact – I was just starting Girls Can’t WHAT? and needed a vendor to make my designs into t-shirts. I contacted a local woman whom I had worked with on other projects and we discussed the options. She spent many hours helping me tweak my image files into a workable format for printing. After a couple of months, we had about 10 designs ordered and ready to be heat-pressed. I got to work on the marketing and soon I was taking orders like crazy.
It was then I noticed I was spending an insane amount of time just filling orders and dealing with shipping operations. At that rate, I had no time to do the creative work I enjoyed and my new business was becoming a huge time suck. Fail!